Eqo is changing, find out how.

You may have already noticed, but we’re changing the direction of Eqo very slightly…we will still be selling eco-friendly stainless steel lunchboxes but we’ll gradually be adding more non lunchware related collections to our site throughout the year. We’re taking our focus off reusables (though we’re still doing all we can at home to reduce our waste) and branching out to more products for the kitchen, home and you. Including natural beauty products and accessories like ethically made jewellery.

How will Eqo change?

Besides adding more collections to our website, we are paying close attention to how and where our new products are made. We not only want to offer stylish, sustainable products for the home but we want them to be ethically and consciously made. Meaning fair wages, fair trade, good working conditions and thoughtful manufacture.

We will be carefully sourcing products we love for the home and for you and checking their ethical credentials, so that you don’t have to. This will mean you can shop with us, always assured that you are supporting a better world, a fairer world.

Why is Eqo changing?

With the zero waste movement gaining momentum, and the devastating effect of plastic pollution becoming a most talked about environmental issue, there has never been a better time to find reusables to help you reduce your plastic waste. When I first started Eqo (then My Cleverbox) 4 years ago I was passionate about finding wonderfully made products which weren’t readily available in the UK which included stainless steel lunchboxes and glass water bottles. These kinds of products are now becoming more and more available both in shops and online, which is great news as it just goes to show how people are becoming more aware and making more environmentally friendly choices. However for Eqo, we feel we have lost that uniqueness we once had and so we are taking it back to the passion we started the business with, finding well-made products that aren’t readily available in the UK. Only now, we are much more interested in how and where a product has been made.

What is new to Eqo?

We have just added some beautiful ethical jewellery by 31Bits, a wonderful company in the USA which works with artisans in Bali and Uganda to design and make gorgeous handmade necklaces, bracelets, earrings and rings. You can shop ethical jewellery here, and we’re planning to add more as the season unfolds.


We’re also expecting our delivery soon from Fat and the Moon, which is a natural beauty company. All their products have 100% natural ingredients, and they are also in plastic-free containers like small stainless steel pots which can be re-used when you have finished with the product. We LOVE the Lip & Cheek stain and the Eye Coal, and all of these are available for pre-order now.

With new collections planned, and our own range of stainless steel lunchboxes being launched soon we’re really excited for the future, and we’ll keep you updated along the way :)



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