How we choose our products
At Eqo we want to offer you the very best reusable products, to help you reduce the amount of waste you and your family produce, and make your home a happier, healthier place.
So the first thing we do in choosing products to put on this website is look for things that we would really want to own ourselves - attractively designed, well made, a pleasure to use.
But, as well as following our own instincts, we try to be a bit more scientific - by judging each product against the four criteria you see in the diagram.
We don't insist that every product we sell must necessarily tick all four boxes - but two (one of which must be stylish!) is an absolute minimum. And many of the lovely things you'll see on this site score three, or a perfect four.