Hello. I'm Jyoti Shaw, and with me in the picture you see the people responsible for Eqo.

It all started with a lunchbox... 

Yes, of course, it was my children who inspired me. More specifically, what led to my "lightbulb moment" was when my daughters Olive and Florence needed new lunchboxes. I didn't want to buy plastic ones - having recently learned that nasty toxins can leach into food from plastic containers. But what was the alternative?

That's when I discovered super-stylish stainless steel Bento lunchboxes! And from there - when I did a bit more digging into healthier, more attractive alternatives - the idea behind Eqo started to take shape.

Reducing waste? It's all about reusability

Around the same time, I was also inspired by a book I read: Zero Waste Home by Bea Johnson, which powerfully reminded me that we all can - and should - take responsibility for reducing the amount of waste we create in our everyday lives.

And the very best way of doing that is by choosing reusable products, rather than recyclable ones - or, worst of all, the kind that gets thoughtlessly chucked in the bin, on their way to an overflowing landfill site.

Everything for a waste-free home and life

So that was the Eqo "business plan", right there. To do our bit for this beautiful planet by scouring every corner of it to find the best designed, most eco-friendly, reusable products - and to make them as widely available as possible.

Which means you don't have to waste time hunting high and low: you'll find everything you need for a healthier, more stylish, waste-free home and family lifestyle right here at Eqo.

At least, I hope you will. If you don't, we'd love to hear from you.

We're constantly hunting down, and trying out new products - so any suggestions you may have for how we can make the range we offer even better and more relevant to your life will be very welcome indeed.


Find out more about our #WorthSaving mission - and how you can join us in a wider conversation and campaign aimed at inspiring as many people as possible to play an active part in protecting our planet. After all, it's the only one we have!